Short promotional video, with the aim of attracting interested parties in the new Chevrolet models.

The client, model, price and reference dealer are personalized. The format is designed to be sent by email and on social networks.

It proposes a test drive on the new model. It includes recommended price and personalized information about the dealer. The video includes a CTA on the landing page to reserve a day and time for the test drive.

Personalized video with after-sales service offers. The objective is to channel direct service requests to dealers. The video personalizes the name, brand, vehicle and offer products with their corresponding price. In addition, it includes a direct link to the workshop time request service.

Example of an email campaign that includes a personalized and interactive video. A list of destinations on offer is proposed (personalized according to the client's tastes or according to their selection on the website) and the client chooses to watch the clip that details the offer and the destination.

Traditional email campaigns have poor results and require a large volume of impacts in each action. The possibility of interacting with the destination already allows the company to better qualify the client, in view of the next action, and by including a CTA in the same video and in the email, the conversion rate increases by more than 15%.